'The Luxury of Moderate Use': Seagram and Moderation Advertising, 1934-1955

Type of resource
Authors/collaborators
Title
'The Luxury of Moderate Use': Seagram and Moderation Advertising, 1934-1955
Book Title
Communicating in Canada's Past: Essays in Media History
Place
Toronto, ON
Publisher
University of Toronto Press
Date
2009
Pages
109-139
Language
en
Citation
Robinson, Daniel J. “‘The Luxury of Moderate Use’: Seagram and Moderation Advertising, 1934-1955.” In Communicating in Canada’s Past: Essays in Media History, edited by Gene Allen and Daniel J. Robinson, 109–139. Toronto, ON: University of Toronto Press, 2009.
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