Food Marketing on Children's Television in Two Different Policy Environment

Type of resource
Authors/collaborators
Title
Food Marketing on Children's Television in Two Different Policy Environment
Abstract
The authors examine the difference in exposure to food marketing on television between English-speaking children in Ontario and French-speaking and English-speaking children in Quebec. Each group is influenced by different provincial advertising policies and regulations, but the English Quebec children are caught in the middle because they watch not only Quebec programs (with much stricter advertising regulations geared towards children) but also English-language programs (and advertisements) from stations outside Quebec.
Publication
International Journal of Pediatric Obesity
Volume
Vol. 6
Issue
no. 2, part 2
Pages
433-441
Date
June 2011
Language
en
Citation
Potvin Kent, Monique, Lise Dubois, and Alissa Wanless. “Food Marketing on Children’s Television in Two Different Policy Environment.” International Journal of Pediatric Obesity Vol. 6, no. 2, part 2 (June 2011): 433–441.
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