The English and Non French Market in Quebec: Issues and Prospects

Type of resource
Authors/collaborators
Title
The English and Non French Market in Quebec: Issues and Prospects
Abstract
The authors examine the status of marketing on Quebec's Anglophone and non-Francophone minority consumers, and the impact of the Charter of the French Language (Bill 101) on Quebec marketing issues.
Book Title
Minority Marketing: Issues and Prospects : Proceedings of the 1987 Minority Marketing Congress
Place
Cham
Publisher
Springer International Publishing
Date
2015
Pages
92-96
Language
en
Citation
Tamilia, Robert D., and Stanley J. Shapiro. “The English and Non French Market in Quebec: Issues and Prospects.” In Minority Marketing: Issues and Prospects : Proceedings of the 1987 Minority Marketing Congress, edited by Robert L. King, 92–96. Cham: Springer International Publishing, 2015.
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