Consumer Behaviour and Language : A Study of the Spectators of the Montreal Canadiens and Montreal Alouettes (Quebec)

Type of resource
Author/collaborator
Title
Consumer Behaviour and Language : A Study of the Spectators of the Montreal Canadiens and Montreal Alouettes (Quebec)
Abstract
An investigation whether differences exist between the motivations of English, French and bilingual-speaking spectators to attend professional sporting events in Montreal.
Type
Master's Thesis
University
University of Windsor
Place
Windsor, ON
Date
2003
Language
en
Citation
Sweeney, Daniel Robert. “Consumer Behaviour and Language : A Study of the Spectators of the Montreal Canadiens and Montreal Alouettes (Quebec).” Master’s Thesis, University of Windsor, 2003.
Find in a library
Permalink