Managing Marketing in a Commodities Manufacturing Firm: Dominion Textile
| Type of resource | |
|---|---|
| Author/collaborator |
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| Title |
Managing Marketing in a Commodities Manufacturing Firm: Dominion Textile
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| Abstract |
An empirical study of the history of marketing practices at Canada's then largest textile firm, the Montreal-based Dominion Textile, from the 1870s to the 1980s.
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| Publication |
Business and Economic History
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| Volume |
Second Series, Vol. 18
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| Pages |
168-177
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| Date |
1989
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| Language |
en
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| URL | |
| Citation |
Austin, Barbara J. “Managing Marketing in a Commodities Manufacturing Firm: Dominion Textile.” Business and Economic History Second Series, Vol. 18 (1989): 168–177. http://www.thebhc.org/publications/BEHprint/v018/p0168-p0177.pdf.
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