Ideology in the Discourse of Montreal-Based Private Language Schools' Websites

Type of resource
Author/collaborator
Title
Ideology in the Discourse of Montreal-Based Private Language Schools' Websites
Abstract
The author analyzes the websites of two Montreal-based English-as-a-second-language (ESL) private schools to determine how these businesses use discursive and visual resources to advance their for-profit interests. Specifically, the author examines how both schools manage the tension between their claims for educational legitimacy and their business concerns. He concludes that the schools further their ideology by positioning and legitimating themselves as educational institutions, and commercializing non-educational services (e.g. sightseeing tours) by promoting these undertakings as having ESL developmental value.
Type
Master's thesis
University
McGill University
Place
Montreal
Date
2006
Language
en
URL
Citation
Abrile, Juan. “Ideology in the Discourse of Montreal-Based Private Language Schools’ Websites.” Master’s thesis, McGill University, 2006. http://www.collectionscanada.gc.ca/obj/thesescanada/vol2/QMM/TC-QMM-99566.pdf.
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