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2 resources
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Chipman, Phillip, and Kevin B. Wamsley. “Marketing La Survivance in Pre-Quiet Revolution Montreal: Adrien Gagnon’s Physical Culture Wars With Ben Weider.” Sport History Review Vol. 50, no. 1 (May 2019): 1–16.
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Sweeney, Daniel Robert. “Consumer Behaviour and Language : A Study of the Spectators of the Montreal Canadiens and Montreal Alouettes.” Master’s Thesis, University of Windsor, 2003.