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2 resources
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Kim, Chankon, Michael Laroche, and Brenda Lee. An Empirical Study of the Relationship Between Ethnicity and Leisure Participation. Montreal: Faculty of Commerce and Administration, Concordia University, 1988.
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Sweeney, Daniel Robert. “Consumer Behaviour and Language : A Study of the Spectators of the Montreal Canadiens and Montreal Alouettes.” Master’s Thesis, University of Windsor, 2003.