Consumer Behaviour and Language : A Study of the Spectators of the Montreal Canadiens and Montreal Alouettes

Type of resource
Author/collaborator
Title
Consumer Behaviour and Language : A Study of the Spectators of the Montreal Canadiens and Montreal Alouettes
Abstract
An investigation whether differences exist between the motivations of English, French and bilingual-speaking spectators to attend professional sporting events in Montreal.
Type
Master's Thesis
University
University of Windsor
Place
Windsor, ON
Date
2003
# of Pages
xiii-191p.
Language
en
Citation
Sweeney, Daniel Robert. “Consumer Behaviour and Language : A Study of the Spectators of the Montreal Canadiens and Montreal Alouettes.” Master’s Thesis, University of Windsor, 2003.
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