Ethnicity as a Factor Influencing Use of Financial Services

Type of resource
Authors/collaborators
Title
Ethnicity as a Factor Influencing Use of Financial Services
Abstract
Using an index of English-French Canadian ethnicity developed on the basis of language use in various social communication situations, the authors investigate the relationship between ethnicity and use (ownership) of several financial services. A significant result is found in all cases even after removing the effects of income, family life cycle and size.
Publication
International Journal of Bank Marketing
Volume
Vol. 9
Issue
no. 4
Pages
10-16
Date
1991
Language
en
Citation
Joy, Annamma, Kim Chanlon, and Michel Laroche. “Ethnicity as a Factor Influencing Use of Financial Services.” International Journal of Bank Marketing Vol. 9, no. 4 (1991): 10–16.
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