Single- and Multi-Ideology Marketing in the Province of Quebec in the Early Twentieth Century

Type of resource
Authors/collaborators
Title
Single- and Multi-Ideology Marketing in the Province of Quebec in the Early Twentieth Century
Abstract
The authors examine the marketing strategies that stove manufacturers implemented in Quebec at the beginning of the twentieth century where French- and English-Canadian nationalist ideologies coexisted. French Canadian manufacturers mixed a multi-ideology marketing framework of French- and English-Canadian nationalisms, while English Canadian producers developed advertising campaign exhibiting references to a single ideology. The authors propose contemporary marketing approaches in minority/majority situations based on these historic strategies.
Publication
Journal of Micromarketing
Volume
Vol. 31
Issue
no. 1
Pages
32-43
Date
March 2011
Language
en
Citation
Baillargeon, Lisa, and Patrice Gélinas. “Single- and Multi-Ideology Marketing in the Province of Quebec in the Early Twentieth Century.” Journal of Micromarketing Vol. 31, no. 1 (March 2011): 32–43.
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