Managing Marketing in a Commodities Manufacturing Firm: Dominion Textile

Type of resource
Author/collaborator
Title
Managing Marketing in a Commodities Manufacturing Firm: Dominion Textile
Abstract
An empirical study of the history of marketing practices at Canada's then largest textile firm, the Montreal-based Dominion Textile, from the 1870s to the 1980s.
Publication
Business and Economic History
Volume
Second Series, Vol. 18
Pages
168-177
Date
1989
Language
en
URL
Citation
Austin, Barbara J. “Managing Marketing in a Commodities Manufacturing Firm: Dominion Textile.” Business and Economic History Second Series, Vol. 18 (1989): 168–177. http://www.thebhc.org/publications/BEHprint/v018/p0168-p0177.pdf.
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