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Dhar, Tirtha, and Kathy Baylis. “Fast-Food Consumption and the Ban on Advertising Targeting Children: The Quebec Experience.” Journal of Marketing Research Vol. 48, no. 5 (October 2011): 799–813. http://www.marketingpower.com/aboutama/documents/jmr_forthcoming/fast_food_consumption.pdf.
Tamilia, Robert D. Doing Business in a Bilingual Market: The Province of Quebec. Bowling Green, OH: Canadian Studies Center, Bowling Green State University, 1996.
Tamilia, Robert D. Marketing Issues of Bill 101 on the Quebec Non French Market. Montréal: Centre de recherche en gestion, Université du Québec à Montréal, 1988.