What Canada Read/Red: A Content Media Analysis of the Montreal Olympic Games and the Soviet Union as Reported in the Montreal Gazette and The Globe and Mail

Type of resource
Author/collaborator
Title
What Canada Read/Red: A Content Media Analysis of the Montreal Olympic Games and the Soviet Union as Reported in the Montreal Gazette and The Globe and Mail
Abstract
The author describes the media coverage of the 1976 Montreal Summer Olympic Games. Two newspapers were used for the data collection: Montreal’s The Gazette and Toronto’s The Globe and Mail. A systematic, descriptive content analysis of the Olympic Games news coverage was completed by the author using 966 articles. He constructed five categories for the quantitative analysis: general themes, change over time, sport, gender, and national representation. Based on his findings from the quantitative analysis, a qualitative analysis that examined the way in which the Soviet Union was represented in both newspapers was completed. Three dominant constructions were found, including sport dominance, political victimization, and national growth. The author concludes that his study shows that media focused heavily on the sporting aspect of the Games, compared to the academic literature, which focuses on key issues related to the Games, such as economics, politics, and infrastructure.
Type
Master's Thesis
University
University of Western Ontario
Place
London, ON
Date
2013
# of Pages
x-143p.
Language
en
URL
Citation
Archer, Joshua F. “What Canada Read/Red: A Content Media Analysis of the Montreal Olympic Games and the Soviet Union as Reported in the Montreal Gazette and The Globe and Mail.” Master’s Thesis, University of Western Ontario, 2013. https://ir.lib.uwo.ca/etd/1530/.
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