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2 resources
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Robinson, Daniel J. “‘The Luxury of Moderate Use’: Seagram and Moderation Advertising, 1934-1955.” In Communicating in Canada’s Past: Essays in Media History, edited by Gene Allen and Daniel J. Robinson, 109–139. Toronto, ON: University of Toronto Press, 2009.
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Bosnitch, Katherine. “A Little on the Wild Side: Eaton’s Prestige Fashion Advertising Published in the Montreal Gazette, 1952-1972.” In Fashion: A Canadian Perspective, edited by Alexandra Palmer, 339–363. Toronto, ON: University of Toronto Press, 2004.