Bilingual Advertising in the Retail Enterprise

Type of resource
Author/collaborator
Title
Bilingual Advertising in the Retail Enterprise
Abstract
The author examines the effects which a bilingual and bicultural setting has on advertising undertaken by two "English" Montreal area department store circa 1960. The author compares the content of the department stores' advertising in English and French newspapers and examines certain factors which affect the selection of this content.
Type
Master's Thesis
University
McGill University
Place
Montreal
Date
1963
Language
en
URL
Citation
Hill, Mary B. “Bilingual Advertising in the Retail Enterprise.” Master’s Thesis, McGill University, 1963. http://www.collectionscanada.gc.ca/obj/thesescanada/vol2/QMM/TC-QMM-115117.pdf.
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