A Little on the Wild Side: Eaton’s Prestige Fashion Advertising Published in the Montreal Gazette, 1952-1972

Type of resource
Author/collaborator
Title
A Little on the Wild Side: Eaton’s Prestige Fashion Advertising Published in the Montreal Gazette, 1952-1972
Abstract
Beginning in the 1950s, a team of three artists working for Eaton’s of Montreal developed an innovative new style of fashion illustration which would quickly attract the attention of the design art world and continue to captivate it for more than twenty years. The prestige fashion ads, which Eugenie Groh, Jack Parker and Georgine Strathy created for the Gazette, received international acclaim, both for their unusual design and their complex use of colour. The author outlines the events leading to this important period in Canadian fashion illustration history and explains how, throught the pioneering work of these three artists, the Eaton's advertisements published in the Gazette would become recognized as some of the best in the world.
Type
Master's Thesis
University
Concordia University
Place
Montreal
Date
2000
# of Pages
xxv-109p.
Language
en
URL
Citation
Bosnitch, Katherine. “A Little on the Wild Side: Eaton’s Prestige Fashion Advertising Published in the Montreal Gazette, 1952-1972.” Master’s Thesis, Concordia University, 2000. http://www.collectionscanada.gc.ca/obj/thesescanada/vol2/QMG/TC-QMG-1065.pdf.
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