Advertising Expenditures on Child-Targeted Food and Beverage Products in Two Policy Environments in Canada in 2016 and 2019
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| Authors/collaborators |
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| Title |
Advertising Expenditures on Child-Targeted Food and Beverage Products in Two Policy Environments in Canada in 2016 and 2019
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| Abstract |
Includes a comparison of advertisements for food and beverage products aimed at children on English-language television stations and French-language television stations in Montreal. For example, the authors note that television viewership data from 2019 found that Francophone children aged 2–11 in Montreal viewed substantially more television food advertisements on the 10 most watched stations compared to Anglophone children in Montreal. On the other hand, Francophone children in Montreal in 2019 viewed substantially less food advertisements featuring child-appealing content and on child-appealing stations, suggesting that Francophone children in Quebec are less explicitly targeted by food advertisements. As well, the authors observed lower per capita expenditures on child-targeted products in Quebec compared to the rest of Canada across all media platforms and for most food categories, except for juices, yogurt, pudding, and food manufacturers.
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| Publication |
PLoS ONE
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| Volume |
Vol. 18
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| Issue |
no. 1
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| Date |
January 11, 2023
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| Language |
en
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| URL | |
| Citation |
Potvin Kent, Monique, Elise Pauzé, Lauren Remedios, David Wu, Julia Soares Guimaraes, Adena Pinto, Mariangela Bagnato, et al. “Advertising Expenditures on Child-Targeted Food and Beverage Products in Two Policy Environments in Canada in 2016 and 2019.” PLoS ONE Vol. 18, no. 1 (January 11, 2023). https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0279275.
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