Staying Connected: Gauging the Relevance of English-Language Community Newspapers in the Montreal Region

Type of resource
Author/collaborator
Title
Staying Connected: Gauging the Relevance of English-Language Community Newspapers in the Montreal Region
Abstract
Through a content analysis of seven English-language Montreal community weeklies over a two-month period, as well as a case study of competition between two newspapers within a single market, the author examines how ownership structures and policies governing the provision of local content can affect the economic health of newspapers through the amount of advertising they attract. Informed by the theories that news is a commodity and that community news must be "relentlessly local," the author focuses on how ownership and editorial practices -- and their relationship to local readerships -- can be credited for the continued vibrancy and financial health of some community newspapers while contributing to the floundering of others.
Type
Master's Thesis
University
Concordia University
Place
Montreal
Date
2014
# of Pages
vi-126p.
Language
en
URL
Citation
Larsen, Wayne. “Staying Connected: Gauging the Relevance of English-Language Community Newspapers in the Montreal Region.” Master’s Thesis, Concordia University, 2014. http://www.collectionscanada.gc.ca/obj/thesescanada/vol2/QMG/TC-QMG-978757.pdf.
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