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6 resources
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Tamilia, Robert D. Doing Business in a Bilingual Market: The Province of Quebec. Bowling Green, OH: Canadian Studies Center, Bowling Green State University, 1996.
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Tamilia, Robert D. Marketing Issues of Bill 101 on the Quebec Non French Market. Montréal: Centre de recherche en gestion, Université du Québec à Montréal, 1988.
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Kim, Chankon, Michael Laroche, and Brenda Lee. An Empirical Study of the Relationship Between Ethnicity and Leisure Participation. Montreal: Faculty of Commerce and Administration, Concordia University, 1988.
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Bourhis, Richard Y., and Fred Genesse. “Evaluative Reactions to Code Switching Strategies in Montreal.” In Language: Social Psychological Perspectives, edited by Howard Giles, W. Peter Robinson, and Philip M. Smith, 335–343. Oxford, England & Toronto, ON: Pergamon Press, 1980.
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Bourhis, Richard Y., and Fred Genesse. “Evaluative Reactions of Language Choice Strategies: The Role of Sociostructural Strategies.” Language & Communications (1980): 335–343.
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Tan, Daniel K Y. “A Comparative Study of Store Image as Perceived by English and French Speaking Consumers in Quebec.” Master’s Research Paper, Concordia University, 1979.