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3 resources
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Padilla, Rodrigo A. “The Image of Countries and Their Products at the Subcultural Level : Investigating Differences Between English and French Canadian Consumers.” Master’s Thesis, Concordia University, 2000. https://spectrum.library.concordia.ca/id/eprint/1169/1/MQ54307.pdf.
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Stafford Smith, Betty. “An Investigation of Consumer Knowledge, Attitudes and Behaviour of Quebec English Public CEGEP Students as a Basis for Consumer Education Curriculum Development.” PhD dissertation, McGill University, 1987. https://escholarship.mcgill.ca/concern/theses/5425kb51t?locale=en.
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Tan, Daniel K Y. “A Comparative Study of Store Image as Perceived by English and French Speaking Consumers in Quebec.” Master’s Research Paper, Concordia University, 1979.