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2 resources
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Calantone, Roger, Michael Morris, and Jotindar Johar. “A Cross-Cultural Benefit Segmentation Analysis to Evaluate the Traditional Assimilation Model.” International Journal of Research in Marketing Vol. 2, no. 3 (1985): 207–217.
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Wong-Rieger, Durhane, and Donald M. Taylor. “Multiple Group Membership and Self-Identity.” Journal of Cross-Cultural Psychology Vol. 12, no. 1 (May 1981): 61–79.