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4 resources
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Bérubé, Harold. “Vendre la banlieue aux Montréalais : discours et stratégies publicitaires, 1950-1970.” Revue d’histoire de l’Amérique française Vol. 71, no. 1–2 (té-automne 2017): 83–112.
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Couvrette, Sébastien. Le récit de la classe moyenne : la publicité des quotidiens montréalais, 1920-1970. Montréal: Leméac, 2014.
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Heller, Monica S. “Brewing Trouble : Language, the State, and Modernity in Industrial Beer Production (Montreal, 1978-1980).” In Paths to Post-Nationalism : A Critical Ethnography of Language and Identity, 74–93. New York, NY: Oxford University Press, 2011.
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Bourbeau, Catherine. “The Migration of Scots to Québec: Montreal’s Scottish Public Community and the Formation of Identities from the 18th to the 20th Century.” PhD dissertation, University of Aberdeen, 2010.