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Bicultural and Bilingual Adaptations in French Canada: The Example of Retail Advertising
| Type of resource | |
|---|---|
| Authors/collaborators |
|
| Title |
Bicultural and Bilingual Adaptations in French Canada: The Example of Retail Advertising
|
| Abstract |
An examination of the retail ads of two 'Anglophone' Montreal department stores in the 1960s shows that their advertisements aimed at French-language customers differed from the ads aimed at English-language customers. According to the authors, the ads aimed at French-speaking customers publicized less costly items than those aimed at English-speaking customers.
|
| Publication |
Canadian Review of Sociology/Revue canadienne de sociologie
|
| Volume |
Vol. 2
|
| Issue |
no. 3
|
| Pages |
132-148
|
| Date |
August 1965
|
| Language |
en
|
| Citation |
Elkin, Frederick, and Mary B. Hill. “Bicultural and Bilingual Adaptations in French Canada: The Example of Retail Advertising.” Canadian Review of Sociology/Revue canadienne de sociologie Vol. 2, no. 3 (August 1965): 132–148.
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