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Opp, James. “Branding ‘the Bay/La Baie’: Corporate Identity, the Hudson’s Bay Company, and the Burden of History in the 1960s.” Canadian Historical Review Vol. 96, no. 2 (June 2015): 223–256.
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Levesque, Sophie. “Un sentiment antijuif exploité par la publicité.” Histoire Québec, 2015. https://www.erudit.org/fr/revues/hq/2015-v20-n3-hq01826/77873ac.pdf.