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'The Luxury of Moderate Use': Seagram and Moderation Advertising, 1934-1955
Type of resource | |
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Authors/collaborators |
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Title |
'The Luxury of Moderate Use': Seagram and Moderation Advertising, 1934-1955
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Book Title |
Communicating in Canada's Past: Essays in Media History
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Place |
Toronto, ON
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Publisher |
University of Toronto Press
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Date |
2009
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Pages |
109-139
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Language |
en
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Citation |
Robinson, Daniel J. “‘The Luxury of Moderate Use’: Seagram and Moderation Advertising, 1934-1955.” In Communicating in Canada’s Past: Essays in Media History, edited by Gene Allen and Daniel J. Robinson, 109–139. Toronto, ON: University of Toronto Press, 2009.
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