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Montreal Gazette. The Record of the Gazette Tobacco Fund. Montreal: Gazette Office, 1919.
Montreal : A Tale of Two Cities : French Montreal, English Montreal. Montreal: [s.n.], 1924.
Elkin, Frederick. “A Study of Advertisements in Montreal Newspapers.” Canadian Communications Vol. 1, no. 4 (Summer 1961): 15–22, 30.
Bishop, Olga Bernice. Publications of the Government of the Province of Canada, 1841-1867. Ottawa, ON: National Library of Canada, 1963.
Hill, Mary B. “Bilingual Advertising in the Retail Enterprise.” Master’s Thesis, McGill University, 1963. http://www.collectionscanada.gc.ca/obj/thesescanada/vol2/QMM/TC-QMM-115117.pdf.
Elkin, Frederick, and Mary B. Hill. “Advertising in a Bilingual City.” Journal des Traducteurs Vol. 8 (September 1963): 75–81.
Elkin, Frederick, and Mary B. Hill. “Bicultural and Bilingual Adaptations in French Canada: The Example of Retail Advertising.” Canadian Review of Sociology/Revue canadienne de sociologie Vol. 2, no. 3 (August 1965): 132–148.
Coriat, Annie. “Les interférences anglaises dans le français de Montréal : étude stylistique de la langue de la publicité.” Master’s Thesis, Université de Montréal, 1970.
Labelle, Guy. “Étude de la langue de l’affichage dans la région de Montréal.” Master’s Thesis, Université de Montréal, 1970.
Elkin, Frederick. Rebels and Colleagues: Advertising and Social Change in French Canada. Montreal and Kingston: McGill-Queen’s University Press, 1973.
Barbour, Noel Robert. Those Amazing People! The Story of the Canadian Magazine Industry, 1778-1967. Toronto, ON: Crucible Press, 1982.
Gossage, Peter. “Absorbing Junior: The Use of Patent Medicines as Abortifacients in Nineteenth Century Montreal.” The Register Vol. 3, no. 1 (March 1982): 1–13.
Laporte, Pierre E. “Status Language Planning in Quebec: An Evaluation.” In Conflict and Language in Quebec, edited by Richard Y. Bourhis, 53–80. Clevedon, Avon, England: Multilingual Matters Ltd., 1984.
Côté, Luc, and Jean-Guy Daigle. “La sollicitation marchande dans la vie privée : les annonces du jeudi dans les quotidiens québécois, 1929-1957.” Recherches sociographiques Vol. 33, no. 3 (1992): 369–405. http://www.erudit.org/revue/rs/1992/v33/n3/056707ar.html.
McKay, Shona. “A Little on the Wild Side: The Sixties Advertising of Eaton’s Montreal.” Applied Arts Vol. 8, no. 4 (December 1993): 26–28.
Côte, Luc. “Publicité, publicitaires et presse écrite au Canada et au Québec 1929-1960 : essai sur la manipulation idéologique.” PhD dissertation, Université d’Ottawa, 1995. http://www.ruor.uottawa.ca/en/handle/10393/10097.
Conseil de langue française. L’évolution de la situation de l’affichage à Montréal de 1995 à 1997. Québec: Conseil de langue française, 1997. http://www.cslf.gouv.qc.ca/bibliotheque-virtuelle/publication-html/?tx_iggcpplus_pi4%5bfile%5d=publications/pubd137/d137.html.
Côté, Luc, and Jean-Guy Daigle. Publicité de masse et masse publicitaire : le marché québécois des années 1920 aux années 1960. Ottawa, ON: Les Presses de l’Université d’Ottawa, 1999.
Bosnitch, Katherine. “A Little on the Wild Side: Eaton’s Prestige Fashion Advertising Published in the Montreal Gazette, 1952-1972.” In Fashion: A Canadian Perspective, edited by Alexandra Palmer, 339–363. Toronto, ON: University of Toronto Press, 2004.
MacGregor, Robert M. “Dr. A.C. Daniels Co., Bag Balm, and Shania Twain the ‘Saviour’?” Journal of Eastern Townships Studies / Revue d’études des Cantons-de-l’Est No. 24 (Spring 2004): 69–85. http://www.etrc.ca/journal/jets-archive/.
O’Donnell, Lorraine. “Le voyage virtuel : les consommatrices, le monde de l’étranger et Eaton à Montréal, 1880-1980.” Revue d’histoire de l’Amérique française Vol. 58, no. 4 (2005): 535–568. http://www.erudit.org/revue/haf/2005/v58/n4/012212ar.pdf.
Driver, Elizabeth. Culinary Landmarks: A Bibliography of Canadian Cookbooks, 1825-1949. Toronto, ON: University of Toronto Press, 2008.
Couvrette, Sébastien. “Un discours masculin sur la société : la publicité dans les quotidiens québécois des années 1920 aux années 1960.” PhD dissertation, Université du Québec à Montréal, 2009. http://www.archipel.uqam.ca/2402/1/D1840.pdf.
Robinson, Daniel J. “‘The Luxury of Moderate Use’: Seagram and Moderation Advertising, 1934-1955.” In Communicating in Canada’s Past: Essays in Media History, edited by Gene Allen and Daniel J. Robinson, 109–139. Toronto, ON: University of Toronto Press, 2009.
Sumner, Lisa. “‘Known by the Company It Keeps’: Popularizing Seagram’s in the Canadian Imagination.” PhD dissertation, McGill University, 2009. https://escholarship.mcgill.ca/concern/theses/wh246s49x?locale=en.
Baillargeon, Lisa, and Patrice Gélinas. “Fashion in the Kitchen: Cast Iron Stoves in the Province of Quebec, 1900-1914.” Essays in Economic and Business History Vol. 28 (2010): 41–56. http://www.ebhsoc.org/journal/index.php/journal/article/viewFile/31/28.
Baillargeon, Lisa, and Patrice Gélinas. “Single- and Multi-Ideology Marketing in the Province of Quebec in the Early Twentieth Century.” Journal of Micromarketing Vol. 31, no. 1 (March 2011): 32–43.
Potvin Kent, Monique, Lise Dubois, and Alissa Wanless. “Food Marketing on Children’s Television in Two Different Policy Environments.” International Journal of Pediatric Obesity Vol. 6, no. 2, part 2 (June 2011): 433–441.
Couvrette, Sébastien. “La classe moyenne se met en scène : la publicité des quotidiens montréalais comme discours de classe, 1920-1970.” Recherches sociographiques Vol. 53, no. 3 (Décembre 2012): 585–619. http://www.erudit.org/fr/revues/rs/2012-v53-n3-rs0391/1013411ar/.
Lefebvre, Michèle. “Les guides touristiques d’hôtels montréalais, 1857-1917 – Une stratégie publicitaire.” Revue de Bibliothèque et Archives nationales du Québec, 2013. https://www.erudit.org/en/journals/rbanq/2013-n5-rbanq0763/1017694ar/.