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MacGregor, Robert M. “Dr. A.C. Daniels Co., Bag Balm, and Shania Twain the ‘Saviour’?” Journal of Eastern Townships Studies / Revue d’études des Cantons-de-l’Est No. 24 (Spring 2004): 69–85. http://www.etrc.ca/journal/jets-archive/.
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Bosnitch, Katherine. “A Little on the Wild Side: Eaton’s Prestige Fashion Advertising Published in the Montreal Gazette, 1952-1972.” In Fashion: A Canadian Perspective, edited by Alexandra Palmer, 339–363. Toronto, ON: University of Toronto Press, 2004.
