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Consumer Behaviour and Language : A Study of the Spectators of the Montreal Canadiens and Montreal Alouettes
| Type of resource | |
|---|---|
| Author/collaborator |
|
| Title |
Consumer Behaviour and Language : A Study of the Spectators of the Montreal Canadiens and Montreal Alouettes
|
| Abstract |
An investigation whether differences exist between the motivations of English, French and bilingual-speaking spectators to attend professional sporting events in Montreal.
|
| Type |
Master's Thesis
|
| University |
University of Windsor
|
| Place |
Windsor, ON
|
| Date |
2003
|
| # of Pages |
xiii-191p.
|
| Language |
en
|
| Citation |
Sweeney, Daniel Robert. “Consumer Behaviour and Language : A Study of the Spectators of the Montreal Canadiens and Montreal Alouettes.” Master’s Thesis, University of Windsor, 2003.
|
| Find in a library | |
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Page 29 of 53
