Advertising in a Bilingual City
| Type of resource | |
|---|---|
| Authors/collaborators |
|
| Title |
Advertising in a Bilingual City
|
| Abstract |
A comparison of advertising by English-owned Montreal stores in the Montreal Star and La Presse newspapers in the early 1960s. The authors attempt to study the quality of French used by these stores in the La Presse ads,
|
| Publication |
Journal des Traducteurs
|
| Volume |
Vol. 8
|
| Pages |
75-81
|
| Date |
Juillet-septembre 1963
|
| Language |
en
|
| Citation |
Elkin, Frederick, and Mary B. Hill. “Advertising in a Bilingual City.” Journal des Traducteurs Vol. 8 (September 1963): 75–81.
|
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