Consumer Behaviour and Language : A Study of the Spectators of the Montreal Canadiens and Montreal Alouettes
| Type of resource | |
|---|---|
| Author/collaborator |
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| Title |
Consumer Behaviour and Language : A Study of the Spectators of the Montreal Canadiens and Montreal Alouettes
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| Abstract |
An investigation whether differences exist between the motivations of English, French and bilingual-speaking spectators to attend professional sporting events in Montreal.
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| Type |
Master's Thesis
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| University |
University of Windsor
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| Place |
Windsor, ON
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| Date |
2003
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| # of Pages |
xiii-191p.
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| Language |
en
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| Citation |
Sweeney, Daniel Robert. “Consumer Behaviour and Language : A Study of the Spectators of the Montreal Canadiens and Montreal Alouettes.” Master’s Thesis, University of Windsor, 2003.
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