La sollicitation marchande dans la vie privée : les annonces du jeudi dans les quotidiens québécois, 1929-1957
| Type of resource | |
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| Authors/collaborators |
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| Title |
La sollicitation marchande dans la vie privée : les annonces du jeudi dans les quotidiens québécois, 1929-1957
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| Abstract |
A content analysis of Montreal's La Presse and Montreal Star and Quebec City's Le Soleil of what was advertised in the flyers distributed in the newspapers every Thursday between 1929 and 1957. The authors discuss advertising as a historical phenomenon within the framework of social relationships involved in the distribution process, and measure the supply of consumer goods that is proposed to Quebec readers/consumers in their homes through these flyers,
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| Publication |
Recherches sociographiques
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| Volume |
Vol. 33
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| Issue |
no. 3
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| Pages |
369-405
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| Date |
1992
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| Language |
fr
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| URL | |
| Citation |
Côté, Luc, and Jean-Guy Daigle. “La sollicitation marchande dans la vie privée : les annonces du jeudi dans les quotidiens québécois, 1929-1957.” Recherches sociographiques Vol. 33, no. 3 (1992): 369–405. http://www.erudit.org/revue/rs/1992/v33/n3/056707ar.html.
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