From Old Quebec to La Belle Province: Tourism Promotion, Travel Writing, and National Identities, 1920-1967
| Type of resource | |
|---|---|
| Author/collaborator |
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| Title |
From Old Quebec to La Belle Province: Tourism Promotion, Travel Writing, and National Identities, 1920-1967
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| Abstract |
The author points out that tourism promoters strive to brand their destinations in anticipation of what they think travellers hope to experience. In turn, travel writers react in part to destinations in line with their expectations. In the case of Quebec, the province branded and rebranded its status as a major North American travel destination in the decades leading up to Expo 67. The author shows how these changing marketing strategies consistently mirrored and strengthened French Quebec's evolving national identity. But at the same time, she argues, the contentious role of English-speaking promoters in Montreal belied the view that Quebec was unvaryingly represented and appreciated for being "old."
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| Place |
Montreal and Kingston
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| Publisher |
McGill-Queen's University Press
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| Date |
2018
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| # of Pages |
376p.
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| Language |
en
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| ISBN |
978-0-7735-5496-2
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| Citation |
Neatby, Nicole. From Old Quebec to La Belle Province: Tourism Promotion, Travel Writing, and National Identities, 1920-1967. Montreal and Kingston: McGill-Queen’s University Press, 2018.
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