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Robinson, Daniel J. “Cigarette Marketing and Smoking Culture in 1930s Canada.” Journal of the Canadian Historical Association/Revue de la Société historique du Canada Vol. 25, no. 1 (2014): 63–105. https://www.erudit.org/en/journals/jcha/2014-v25-n1-jcha02048/1032799ar.pdf.
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Robinson, Daniel J. “‘The Luxury of Moderate Use’: Seagram and Moderation Advertising, 1934-1955.” In Communicating in Canada’s Past: Essays in Media History, edited by Gene Allen and Daniel J. Robinson, 109–139. Toronto, ON: University of Toronto Press, 2009.