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Hill, Mary B. “Bilingual Advertising in the Retail Enterprise.” Master’s Thesis, McGill University, 1963. http://www.collectionscanada.gc.ca/obj/thesescanada/vol2/QMM/TC-QMM-115117.pdf.
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Elkin, Frederick. “A Study of Advertisements in Montreal Newspapers.” Canadian Communications Vol. 1, no. 4 (Summer 1961): 15–22, 30.
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Montreal : A Tale of Two Cities : French Montreal, English Montreal. Montreal: [s.n.], 1924.
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Montreal Gazette. The Record of the Gazette Tobacco Fund. Montreal: Gazette Office, 1919.
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