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5 resources
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Sumner, Lisa. “‘Known by the Company It Keeps’: Popularizing Seagram’s in the Canadian Imagination.” PhD dissertation, McGill University, 2009. https://escholarship.mcgill.ca/concern/theses/wh246s49x?locale=en.
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Robinson, Daniel J. “‘The Luxury of Moderate Use’: Seagram and Moderation Advertising, 1934-1955.” In Communicating in Canada’s Past: Essays in Media History, edited by Gene Allen and Daniel J. Robinson, 109–139. Toronto, ON: University of Toronto Press, 2009.
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Couvrette, Sébastien. “Un discours masculin sur la société : la publicité dans les quotidiens québécois des années 1920 aux années 1960.” PhD dissertation, Université du Québec à Montréal, 2009. http://www.archipel.uqam.ca/2402/1/D1840.pdf.
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O’Donnell, Lorraine. “Le voyage virtuel : les consommatrices, le monde de l’étranger et Eaton à Montréal, 1880-1980.” Revue d’histoire de l’Amérique française Vol. 58, no. 4 (2005): 535–568. http://www.erudit.org/revue/haf/2005/v58/n4/012212ar.pdf.
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Bosnitch, Katherine. “A Little on the Wild Side: Eaton’s Prestige Fashion Advertising Published in the Montreal Gazette, 1952-1972.” In Fashion: A Canadian Perspective, edited by Alexandra Palmer, 339–363. Toronto, ON: University of Toronto Press, 2004.