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Hill, Mary B. “Bilingual Advertising in the Retail Enterprise.” Master’s Thesis, McGill University, 1963. http://www.collectionscanada.gc.ca/obj/thesescanada/vol2/QMM/TC-QMM-115117.pdf.
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Lambert, Wallace E., Richard C. Hodgson, Robert C. Gardner, and Samuel Fillenbaum. “Evaluational Reactions to Spoken Languages.” Journal of Abnormal and Social Psychology Vol. 60, no. 1 (January 1960): 44–51.