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Boileau, Roger, and André Bélanger. “L’appropriation d’un produit culturel étranger: Le sport universitaire.” Cap-aux-Diamants No. 72 (Hiver 2003): 76–81. https://www.erudit.org/en/journals/cd/2003-n72-cd1045251/7437ac.pdf.
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Sweeney, Daniel Robert. “Consumer Behaviour and Language : A Study of the Spectators of the Montreal Canadiens and Montreal Alouettes.” Master’s Thesis, University of Windsor, 2003.