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The English and Non French Market in Quebec: Issues and Prospects
| Type of resource | |
|---|---|
| Authors/collaborators |
|
| Title |
The English and Non French Market in Quebec: Issues and Prospects
|
| Abstract |
The authors examine the status of marketing on Quebec's Anglophone and non-Francophone minority consumers, and the impact of the Charter of the French Language (Bill 101) on Quebec marketing issues.
|
| Book Title |
Minority Marketing: Issues and Prospects : Proceedings of the 1987 Minority Marketing Congress
|
| Place |
Cham, Switzerland
|
| Publisher |
Springer International Publishing
|
| Date |
2015
|
| Pages |
92-96
|
| Language |
en
|
| ISBN |
978-3-319-17392-4
|
| Citation |
Tamilia, Robert D., and Stanley J. Shapiro. “The English and Non French Market in Quebec: Issues and Prospects.” In Minority Marketing: Issues and Prospects : Proceedings of the 1987 Minority Marketing Congress, edited by Robert L. King, 92–96. Cham, Switzerland: Springer International Publishing, 2015.
|
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