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3 resources
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Laporte, Gilles. Molson et le Québec. Montréal: Michel Brûlé, 2009.
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Stack, Eileen. “‘Very Picturesque and Very Canadian’: The Blanket Coat and Anglo-Canadian Identity in the Second Half of the Nineteenth Century.” In Fashion: A Canadian Perspective, edited by Alexandra Palmer, 17–40. Toronto, ON: University of Toronto Press, 2004.
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Sweeney, Daniel Robert. “Consumer Behaviour and Language : A Study of the Spectators of the Montreal Canadiens and Montreal Alouettes.” Master’s Thesis, University of Windsor, 2003.