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20 resources
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Neatby, Nicole. From Old Quebec to La Belle Province: Tourism Promotion, Travel Writing, and National Identities, 1920-1967. Montreal and Kingston: McGill-Queen’s University Press, 2018.
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Bérubé, Harold. “Vendre la banlieue aux Montréalais : discours et stratégies publicitaires, 1950-1970.” Revue d’histoire de l’Amérique française Vol. 71, no. 1–2 (té-automne 2017): 83–112.
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Straw, Will. “Media Networks and Language Crossing in Montreal.” In Speaking Memory: How Translation Shapes City Life, edited by Sherry Simon, 153–168. Montreal and Kingston: McGill-Queen’s University Press, 2016.
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Schwartz, Joan M. “With Word and Image: Notman and the Photographically Illustrated Book.” In Notman: A Visionary Photographer, edited by Hélène Samson and Suzanne Sauvage, 144–151. Paris, France & Montreal: Éditions Hazan & McCord Museum, 2016.
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Opp, James. “Branding ‘the Bay/La Baie’: Corporate Identity, the Hudson’s Bay Company, and the Burden of History in the 1960s.” Canadian Historical Review Vol. 96, no. 2 (June 2015): 223–256.
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Straw, Will. “‘A City of Sin No More’: Sanitizing Montreal in Print Culture, 1964–71.” International Journal of Canadian Studies / Revue internationale d’études canadiennes Vol. 48 (2014): 137–151.
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Couvrette, Sébastien. Le récit de la classe moyenne : la publicité des quotidiens montréalais, 1920-1970. Montréal: Leméac, 2014.
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Robinson, Daniel J. “‘The Luxury of Moderate Use’: Seagram and Moderation Advertising, 1934-1955.” In Communicating in Canada’s Past: Essays in Media History, edited by Gene Allen and Daniel J. Robinson, 109–139. Toronto, ON: University of Toronto Press, 2009.
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Bosnitch, Katherine. “A Little on the Wild Side: Eaton’s Prestige Fashion Advertising Published in the Montreal Gazette, 1952-1972.” In Fashion: A Canadian Perspective, edited by Alexandra Palmer, 339–363. Toronto, ON: University of Toronto Press, 2004.
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Côté, Luc, and Jean-Guy Daigle. Publicité de masse et masse publicitaire : le marché québécois des années 1920 aux années 1960. Ottawa, ON: Les Presses de l’Université d’Ottawa, 1999.
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McKay, Shona. “A Little on the Wild Side: The Sixties Advertising of Eaton’s Montreal.” Applied Arts Vol. 8, no. 4 (December 1993): 26–28.
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Gossage, Peter. “Absorbing Junior: The Use of Patent Medicines as Abortifacients in Nineteenth Century Montreal.” The Register Vol. 3, no. 1 (March 1982): 1–13.
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Elkin, Frederick. Rebels and Colleagues: Advertising and Social Change in French Canada. Montreal and Kingston: McGill-Queen’s University Press, 1973.
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Labelle, Guy. “Étude de la langue de l’affichage dans la région de Montréal.” Master’s Thesis, Université de Montréal, 1970.
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Coriat, Annie. “Les interférences anglaises dans le français de Montréal : étude stylistique de la langue de la publicité.” Master’s Thesis, Université de Montréal, 1970.
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Elkin, Frederick, and Mary B. Hill. “Bicultural and Bilingual Adaptations in French Canada: The Example of Retail Advertising.” Canadian Review of Sociology/Revue canadienne de sociologie Vol. 2, no. 3 (August 1965): 132–148.
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Elkin, Frederick, and Mary B. Hill. “Advertising in a Bilingual City.” Journal des Traducteurs Vol. 8 (September 1963): 75–81.
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Elkin, Frederick. “A Study of Advertisements in Montreal Newspapers.” Canadian Communications Vol. 1, no. 4 (Summer 1961): 15–22, 30.
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Montreal : A Tale of Two Cities : French Montreal, English Montreal. Montreal: [s.n.], 1924.
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Montreal Gazette. The Record of the Gazette Tobacco Fund. Montreal: Gazette Office, 1919.