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14 resources
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Neatby, Nicole. From Old Quebec to La Belle Province: Tourism Promotion, Travel Writing, and National Identities, 1920-1967. Montreal and Kingston: McGill-Queen’s University Press, 2018.
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Opp, James. “Branding ‘the Bay/La Baie’: Corporate Identity, the Hudson’s Bay Company, and the Burden of History in the 1960s.” Canadian Historical Review Vol. 96, no. 2 (June 2015): 223–256.
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Potvin Kent, Monique, Lise Dubois, and Alissa Wanless. “Food Marketing on Children’s Television in Two Different Policy Environments.” International Journal of Pediatric Obesity Vol. 6, no. 2, part 2 (June 2011): 433–441.
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Baillargeon, Lisa, and Patrice Gélinas. “Single- and Multi-Ideology Marketing in the Province of Quebec in the Early Twentieth Century.” Journal of Micromarketing Vol. 31, no. 1 (March 2011): 32–43.
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Côté, Luc, and Jean-Guy Daigle. Publicité de masse et masse publicitaire : le marché québécois des années 1920 aux années 1960. Ottawa, ON: Les Presses de l’Université d’Ottawa, 1999.
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McKay, Shona. “A Little on the Wild Side: The Sixties Advertising of Eaton’s Montreal.” Applied Arts Vol. 8, no. 4 (December 1993): 26–28.
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Laporte, Pierre E. “Status Language Planning in Quebec: An Evaluation.” In Conflict and Language in Quebec, edited by Richard Y. Bourhis, 53–80. Clevedon, Avon, England: Multilingual Matters Ltd., 1984.
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Elkin, Frederick. Rebels and Colleagues: Advertising and Social Change in French Canada. Montreal and Kingston: McGill-Queen’s University Press, 1973.
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Labelle, Guy. “Étude de la langue de l’affichage dans la région de Montréal.” Master’s Thesis, Université de Montréal, 1970.
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Coriat, Annie. “Les interférences anglaises dans le français de Montréal : étude stylistique de la langue de la publicité.” Master’s Thesis, Université de Montréal, 1970.
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Elkin, Frederick, and Mary B. Hill. “Bicultural and Bilingual Adaptations in French Canada: The Example of Retail Advertising.” Canadian Review of Sociology/Revue canadienne de sociologie Vol. 2, no. 3 (August 1965): 132–148.
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Elkin, Frederick, and Mary B. Hill. “Advertising in a Bilingual City.” Journal des Traducteurs Vol. 8 (September 1963): 75–81.
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Elkin, Frederick. “A Study of Advertisements in Montreal Newspapers.” Canadian Communications Vol. 1, no. 4 (Summer 1961): 15–22, 30.
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Montreal : A Tale of Two Cities : French Montreal, English Montreal. Montreal: [s.n.], 1924.