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12 resources
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Doonan, Natalie. “Wild Cuisine and Canadianness Creeping Rootstalks and Subterranean Struggle.” Gastronomica Vol. 18, no. 3 (Fall 2018): 14–27.
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Bérubé, Harold. “Vendre la banlieue aux Montréalais : discours et stratégies publicitaires, 1950-1970.” Revue d’histoire de l’Amérique française Vol. 71, no. 1–2 (té-automne 2017): 83–112.
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Opp, James. “Branding ‘the Bay/La Baie’: Corporate Identity, the Hudson’s Bay Company, and the Burden of History in the 1960s.” Canadian Historical Review Vol. 96, no. 2 (June 2015): 223–256.
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Straw, Will. “‘A City of Sin No More’: Sanitizing Montreal in Print Culture, 1964–71.” International Journal of Canadian Studies / Revue internationale d’études canadiennes Vol. 48 (2014): 137–151.
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Potvin Kent, Monique, Lise Dubois, and Alissa Wanless. “Food Marketing on Children’s Television in Two Different Policy Environments.” International Journal of Pediatric Obesity Vol. 6, no. 2, part 2 (June 2011): 433–441.
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Baillargeon, Lisa, and Patrice Gélinas. “Single- and Multi-Ideology Marketing in the Province of Quebec in the Early Twentieth Century.” Journal of Micromarketing Vol. 31, no. 1 (March 2011): 32–43.
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McKay, Shona. “A Little on the Wild Side: The Sixties Advertising of Eaton’s Montreal.” Applied Arts Vol. 8, no. 4 (December 1993): 26–28.
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Calantone, Roger, Michael Morris, and Jotindar Johar. “A Cross-Cultural Benefit Segmentation Analysis to Evaluate the Traditional Assimilation Model.” International Journal of Research in Marketing Vol. 2, no. 3 (1985): 207–217.
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Gossage, Peter. “Absorbing Junior: The Use of Patent Medicines as Abortifacients in Nineteenth Century Montreal.” The Register Vol. 3, no. 1 (March 1982): 1–13.
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Elkin, Frederick, and Mary B. Hill. “Bicultural and Bilingual Adaptations in French Canada: The Example of Retail Advertising.” Canadian Review of Sociology/Revue canadienne de sociologie Vol. 2, no. 3 (August 1965): 132–148.
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Elkin, Frederick, and Mary B. Hill. “Advertising in a Bilingual City.” Journal des Traducteurs Vol. 8 (September 1963): 75–81.
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Elkin, Frederick. “A Study of Advertisements in Montreal Newspapers.” Canadian Communications Vol. 1, no. 4 (Summer 1961): 15–22, 30.