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Le voyage virtuel : les consommatrices, le monde de l’étranger et Eaton à Montréal, 1880-1980
| Type of resource | |
|---|---|
| Author/collaborator |
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| Title |
Le voyage virtuel : les consommatrices, le monde de l’étranger et Eaton à Montréal, 1880-1980
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| Abstract |
The T. Eaton Company department store (later Eaton’s) produced “virtual voyaging” opportunities for Montreal women that involved having access to aspects of the world abroad without having to leave the country. The author examines four such opportunities that the retail store offered: a) around the turn of the twentieth century, catalogs offered vivid descriptions of the company’s foreign activities and imported merchandise; b) after opening its Montreal store in 1925, women were invited to select foreign, especially French, merchandise in a French-inspired architectural environment; c) towards the middle of the twentieth century, Doreen Day, globe-trotting fashion director and producer of European fashion shows, was promoted as a model for women; and d) in the 1950s-1980s, spectacular store promotions were put on that were devoted to the products and culture of specific foreign places. The author contends that the store successfully reached out to both English- and French-speaking customers through these efforts.
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| Publication |
Revue d’histoire de l’Amérique française
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| Volume |
Vol. 58
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| Issue |
no. 4
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| Pages |
535-568
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| Date |
2005
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| Language |
fr
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| URL | |
| Citation |
O’Donnell, Lorraine. “Le voyage virtuel : les consommatrices, le monde de l’étranger et Eaton à Montréal, 1880-1980.” Revue d’histoire de l’Amérique française Vol. 58, no. 4 (2005): 535–568. http://www.erudit.org/revue/haf/2005/v58/n4/012212ar.pdf.
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