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Bicultural and Bilingual Adaptations in French Canada: The Example of Retail Advertising
Type of resource | |
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Authors/collaborators |
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Title |
Bicultural and Bilingual Adaptations in French Canada: The Example of Retail Advertising
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Abstract |
An examination of the retail ads of two 'Anglophone' Montreal department stores in the 1960s shows that their advertisements aimed at French-language customers differed from the ads aimed at English-language customers. According to the authors, the ads aimed at French-speaking customers publicized less costly items than those aimed at English-speaking customers.
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Publication |
Canadian Review of Sociology/Revue canadienne de sociologie
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Volume |
Vol. 2
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Issue |
no. 3
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Pages |
132-148
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Date |
August 1965
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Language |
en
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Citation |
Elkin, Frederick, and Mary B. Hill. “Bicultural and Bilingual Adaptations in French Canada: The Example of Retail Advertising.” Canadian Review of Sociology/Revue canadienne de sociologie Vol. 2, no. 3 (August 1965): 132–148.
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