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Bilingual Advertising in the Retail Enterprise
| Type of resource | |
|---|---|
| Author/collaborator |
|
| Title |
Bilingual Advertising in the Retail Enterprise
|
| Abstract |
The author examines the effects which a bilingual and bicultural setting has on advertising undertaken by two "English" Montreal area department store circa 1960. The author compares the content of the department stores' advertising in English and French newspapers and examines certain factors which affect the selection of this content.
|
| Type |
Master's Thesis
|
| University |
McGill University
|
| Place |
Montreal
|
| Date |
1963
|
| Language |
en
|
| URL | |
| Citation |
Hill, Mary B. “Bilingual Advertising in the Retail Enterprise.” Master’s Thesis, McGill University, 1963. http://www.collectionscanada.gc.ca/obj/thesescanada/vol2/QMM/TC-QMM-115117.pdf.
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