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7 resources
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Robinson, Daniel J. “‘The Luxury of Moderate Use’: Seagram and Moderation Advertising, 1934-1955.” In Communicating in Canada’s Past: Essays in Media History, edited by Gene Allen and Daniel J. Robinson, 109–139. Toronto, ON: University of Toronto Press, 2009.
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O’Donnell, Lorraine. “Le voyage virtuel : les consommatrices, le monde de l’étranger et Eaton à Montréal, 1880-1980.” Revue d’histoire de l’Amérique française Vol. 58, no. 4 (2005): 535–568. http://www.erudit.org/revue/haf/2005/v58/n4/012212ar.pdf.
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Sumner, Lisa. “‘Known by the Company It Keeps’: Popularizing Seagram’s in the Canadian Imagination.” PhD dissertation, McGill University, 2009. https://escholarship.mcgill.ca/concern/theses/wh246s49x?locale=en.
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Baillargeon, Lisa, and Patrice Gélinas. “Fashion in the Kitchen: Cast Iron Stoves in the Province of Quebec, 1900-1914.” Essays in Economic and Business History Vol. 28 (2010): 41–56. http://www.ebhsoc.org/journal/index.php/journal/article/viewFile/31/28.
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Opp, James. “Branding ‘the Bay/La Baie’: Corporate Identity, the Hudson’s Bay Company, and the Burden of History in the 1960s.” Canadian Historical Review Vol. 96, no. 2 (June 2015): 223–256.
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McCallum, Marc Myre. “Boire comme un homme : la masculinité dans les publicités de bière au Québec dans les années 1920.” Cahiers d’histoire Vol. 32, no. 1 (t 2013): 99–125. https://www.erudit.org/en/journals/histoire/2013-v32-n1-histoire0981/1020233ar.pdf.
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Bosnitch, Katherine. “A Little on the Wild Side: Eaton’s Prestige Fashion Advertising Published in the Montreal Gazette, 1952-1972.” In Fashion: A Canadian Perspective, edited by Alexandra Palmer, 339–363. Toronto, ON: University of Toronto Press, 2004.