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Marketing La Survivance in Pre-Quiet Revolution Montreal: Adrien Gagnon’s Physical Culture Wars With Ben Weider
| Type of resource | |
|---|---|
| Authors/collaborators |
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| Title |
Marketing La Survivance in Pre-Quiet Revolution Montreal: Adrien Gagnon’s Physical Culture Wars With Ben Weider
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| Abstract |
In the post-war period of 1940s Montreal, in part characterized by the Quebec nationalism of Premier Maurice Duplessis, the businessman Adrien Gagnon (1924-2011) challenged the monopoly on bodybuilding, physical training, and physical culture enjoyed by Montreal fitness entrepreneurs Ben Weider (1923-2008) and Joe Weider (1919-2013). Gagnon mobilized sentiment against the dominance of these English Quebec businessmen, through his magazine "Santé et Développement Physique." The authors examine how Gagnon wielded aspects of French Canadian nationalism, and the respective influences of language and religion as cultural and moral enterprises, in the sale of his publications and health products as he attempted to dislodge the market share and influence of the Weiders in the business of health and exercise.
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| Publication |
Sport History Review
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| Volume |
Vol. 50
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| Issue |
no. 1
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| Pages |
1-16
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| Date |
May 2019
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| Language |
en
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| Citation |
Chipman, Phillip, and Kevin B. Wamsley. “Marketing La Survivance in Pre-Quiet Revolution Montreal: Adrien Gagnon’s Physical Culture Wars With Ben Weider.” Sport History Review Vol. 50, no. 1 (May 2019): 1–16.
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