Best Practices in Community Engagement for the English-Speaking Youth Population in Quebec

An evaluation report of a survey undertaken by Youth 4 Youth (Y4Y) Quebec between April 2019 and March 2020 of English-speaking youth ages 16 to 30 to determine quantitative and qualitative information on youth media consumption and community engagement activities. The survey found that Instagram was identified as the primary social media channel used by English-speaking youth in Quebec (used by 90% of youth), followed by YouTube (86%), Facebook (73%) and Snapchat (72%). Males and nonbinary individuals were most likely to access YouTube channels whereas females were most likely to use Instagram. Non-binary individuals were also more likely than other genders to access podcasts and other streaming services (48% vs. 39% for males and females). Regional differences were also observed with regard to youth media consumption. More than half of youth (57%) reported civic engagement activities that involved volunteering, helping others in need (e.g., seniors, vulnerable persons), sports and leisure activities, helping to organize community events and festivals, fundraising, participating in cultural events, protests, community groups and forum. In terms of where youth get information about the activities that are taking place in their community, online and social media were key sources mentioned by 73 percent of youth as well as through word of mouth (30%), friends and family members (20%), at school or the workplace (16%), via newsletters, bulletins, posters and pamphlets (10%), community and social groups (7%). Factors most likely to get youth involved in their community included achieving a personal goal (44%), noticing a problem in the community (43%), seeing a posting online or at school (39%), an inspirational figure (28%), or a media story (20%). Over 1,000 youth participated in the survey through a series of 30 community consultations, 12 focus groups, and a survey delivered on-line and in-person with 520 respondents.

Montreal

Y4Y Quebec

March 31, 2020

33p.

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