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Vendre la banlieue aux Montréalais : discours et stratégies publicitaires, 1950-1970
| Type of resource | |
|---|---|
| Author/collaborator |
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| Title |
Vendre la banlieue aux Montréalais : discours et stratégies publicitaires, 1950-1970
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| Abstract |
The author examines the way mass suburbanization was marketed to Montrealers in the 1950s and 1960s. By analyzing advertisements for newly-built single-family homes in three Montreal newspapers - The Gazette, La Patrie and La Presse - he outlines the evolution of marketing strategies and the structuring of their underlying suburban ideal. The analysis allows the author not only to shed light on what constitutes the ideal-typical publicity for this period, but also to observe how the discourses and strategies were complexified over the years and converged between both linguistic groups, at least in their content.
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| Publication |
Revue d'histoire de l'Amérique française
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| Volume |
Vol. 71
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| Issue |
no. 1-2
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| Pages |
83-112
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| Date |
Été-automne 2017
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| Language |
fr
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| Citation |
Bérubé, Harold. “Vendre la banlieue aux Montréalais : discours et stratégies publicitaires, 1950-1970.” Revue d’histoire de l’Amérique française Vol. 71, no. 1–2 (té-automne 2017): 83–112.
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